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Shape of Stone
Stones come in such beautiful shapes it can be tricky to choose...

If you are not sure which one is for you have a look at all the different shape options below. We have also given you an industry insight into the benefits of each shape. You can thank us later : )

Asscher
Art Deco / Unique / Elegant

Why we love it: The large step facets and high crown creates their signature brilliance. Perfect cut if you love an Art Deco Style.

Things to consider: Sometimes referred to as a square emerald cut. The ‘Hall of Mirrors’ effect. With the asscher cuts linear straight facets you will see flashes of light instead of a constant brilliance and sparkle as seen in a round or cushion cut stone.

Cushion
Soft / Feminine / Regal

Why we love it: The best mix of a modern princess cut and timeless round brilliant cut. The cushion cut has an elegant softness with lots of sparkle.

Things to consider: Looks best in a double four claw setting. Elongated claws give this stone an extra elegant look.

Emerald
Bold / Sophisticated / Structured

Why we love it: Long step cuts and a large surface area highlights clarity better than any other stone.

Things to consider: The ‘Hall of Mirrors’ effect. With the emerald cuts linear straight facets you will see flashes of light instead of a constant brilliance and sparkle as seen in a round or cushion cut stone.

Heart
Unique / Symbolic / Statement

Why we love it: Unique stone cut with 56 to 58 facets this shape has stunning brilliance not to mention the iconic shape for love.

Things to consider: They are a rare cut. Smaller carat weights look less like a typical heart shape once set.

Marquise
Eye-like / Vintage / Elongates

Why we love it: The cuts’ elegant long shape makes fingers look longer and narrower. They have a large surface area due to the unique eye-like shape appearing 15% larger than other cuts in the same carat weight.

Things to consider: They are a rare cut. Also look stunning set East to West

Oval
Romantic / Classic / Elongates

Why we love it: The elongated shape makes the stone appear larger than other cuts in the same carat weight. Smooth rounded corners reduced risk of chipping.

Things to consider: Set East to West for a modern look.

Pear
Stylish / Unique / Versatile

Why we love it: Great shape for concealing inclusions. A combination of the loved round stone gives the brilliance and vintage marquise shape elongates the stone making the finger look narrower. It can be worn two ways; point facing upwards or down.

Things to consider: To properly protect the pointed edge a setting design with a corner cap , full tube or bezel setting is advised.

Princess
Modern / Structured / Striking

Why we love it: Most popular of all fancy cut diamonds. Gives a modern edgy look with excellent fire and brilliance ( aka sparkle and shine). This cuts hides inclusions very well.

Things to consider: Corners are best protected in a corner cap, full or half bezel setting, double claw setting

Radiant
Radiant / Elegant / Contemporary

Why we love it: They can be more square or rectangular in shape but are cut with a brilliant cut facet pattern. This gives you the round brilliant cut sparkle in a vintage asscher cut shape.

Things to consider: More square is known as radiant – square, more rectangle is known as radiant-rectangle.

Round
Brilliance / Versatile / Timeless

Why we love it: With 58 precision cut facets, the round brilliant cut shows more fire and sparkle than any other diamond shape. Interestingly our eyes preserve higher brilliance as a larger size.

Things to consider: The Most popular cut with a high demand.